Ep. 2748 Florida Wine Market & Vinitaly USA with VIA Italian Wine Ambassadors Stefano Campanini & Daisy Penzo | Masterclass US Wine Market
This week, I joined Stevie Kim and Stefano Campanini to discuss the current state of the Florida and U.S. wine market—and why the classic Marketing P’s remain just as relevant in today’s ever-changing wine industry. From consumer trends to brand positioning, we explore what’s working, what’s changing, and what producers should know about succeeding in the U.S. market.
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